Baby Personal Care in Mexico to 2013

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Introduction

This databook provides key data and information on the baby personal care market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

* Contains information on two categories: diapers and baby toiletries
* Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
* Category level company and brand share as well as distribution share information for 2007 and 2008
* Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Research and analysis highlights

The market for baby personal care in Mexico increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The diapers category led the baby personal care market in Mexico, accounting for a share of 69%.

Leading players in Mexican baby personal care market include Kimberly-Clark Corporation, Procter & Gamble Company, The and Grupo Mabesa.

Key reasons to purchase this research

* Develop business strategies by understanding the quantitative trends within the baby personal care market in Mexico
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the market to plan lucrative M&A, partnerships and agreements

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